• June 27, 2017

Unfiltered Chat: Vintage HubSpot & Our Pitches for the $100k Startup Competition

Unfiltered Chat: Vintage HubSpot & Our Pitches for the $100k Startup Competition

HubSpot had some fun yesterday. They launched a $100k giveaway competition for someone to quit their job and start a company. It’s simple, well put together, brilliant and like anything that you get the entire sprocket crew behind, inherently viral.

The best part of this little stunt, is that it’s vintage HubSpot – pre IPO, young, content marketing hype machine HubSpot.

Anyways, Chase and I had a quick chat about it and even came up with our own pitches for the competition. All it takes is 25 words for a chance at $100k to launch your company – may the odds be ever in your favor.

HubSpot, back doing HubSpot things.
3:38 pm
TLDR: They’re giving away $100k to encourage someone to quit their job and start a company.
3:39 pm
All cash, no equity. 25 word pitch to get started. Not a lot of fine print. Will get stuck with tax bill.
3:40 pm
Open ended, what do you think?
3:41 pm
Ok
4:14 pm
Quick back of the napkin math, what does $100k buy Hubspot from an advertising perspective on social media?
4:15 pm
Would love to know from a lead perspective, because obviously if they were targeting small business people/entrepreneurs, this will get them more leads
4:16 pm
Little surprising though, because it feels earlier than their target customer
4:16 pm
Yeah, I assume it’s a branding play for them. They’re starting to build out a corporate venture arm and focusing on m&a as well.
4:30 pm
It will generate a ton of buzz – stuff the top of the funnel for leads (startup program), make them look cool
4:30 pm
Interesting, it’s cool when you become successful enough to start fucking around in corp venture
4:30 pm
And ultimately a giveaway of $100k cash. Can you get tricky with accounting here? I don’t know
4:31 pm
Yea, $100k branding cost that will get them more earned media than a feature update or something boring
4:31 pm
Write offs, etc
4:31 pm
Gotta stay “entrepreneurial” and stuff as a public co, still interested in the focus in essentially a one person to two person co ($100k doesn’t go a long way) instead of early stage startups4:32 pm
I mean this is as vintage HubSpot as it gets and I love it
4:32 pm
Yeah, I mean there’s no fine print on if you actually have to start a company or the company size or even start your job
4:33 pm
So it’s literally just dusting 100k for some buzz
4:33 pm
And all it takes is 25 words on FB (smart here too) Will skyrocket their FB reach to the moon
4:34 pm
And then the 1k semifinalists have to create a video – brilliant organic video play here for FB as well.
4:35 pm
Yea, 25 word pitch is great content
4:35 pm
Super tweetable/shareable content
4:35 pm
Makes it easy to sift through high numbers of pitches
4:35 pm
We should come up with some pitches…
4:35 pm
“5square”
4:36 pm
I mean, I’m definitely going to enter 25 words for a 1/10k chance of winning $100k
4:36 pm
5square
4:36 pm
#duped, my bad
4:36 pm
Judging based on impact or something, so shoot for the moon here and then collect the checks
4:37 pm
My pitch (from last week) newsletter as a service – select the content you want – from a number of other newsletters and give it to you in 1 mega newsletter.
4:38 pm
Hit
4:38 pm
Yea that’s called Unroll.me brotha
4:38 pm
Just deadpooled your co already
4:38 pm
Ok, so then an app that tells me all of the locations to charge my electric car across the U.S., Gas Buddy but for electric cars.
4:40 pm
To the moon.
4:40 pm
Hmmm
4:41 pm
Too early, do that in 3 years
4:41 pm
Drive through Marijuana and Booze stores – with autonomous cars you can easily just party on the road, all the time. No need to worry about OUIs, pick up your stash on the go.
4:41 pm
Getting warmer…
4:42 pm
Might be a bit early… but you’ll need to start fighting the regulatory battles now, so I say you submit
4:42 pm
Tinder for driverless cars with booze and weed – match with a date, get an autonomous car and then party
4:42 pm
Hahah
4:42 pm
I’ll take the $100k, thanks Hubspot
4:43 pm
Yea not sure how you compete with a pitch that has the word Tinder, booze and weed in it.
4:44 pm
Alright I got mine. William Morris Endeavor meets EPL development league for eSports gamers
4:49 pm
in an online platform
4:49 pm
Already working on it
4:49 pm
Talent agency for gamers?
4:50 pm
Mix between a talent agency and a development platform
4:51 pm
Already bored
4:51 pm
Cause you don’t know how to game
4:51 pm
Probably a chump on the sticks
4:51 pm
Already told you I’m getting back into gaming, circa college dorm room sophmore year Halo.
4:53 pm
Yea you did say that
4:54 pm
Alright, well you submit your party idea, I’ll submit my gamer idea and may the best man win.
4:54 pm
Or most assuredly some random person outside this convo
4:54 pm
We’ll toss it up to users for a vote as well. Self driving car, dating, party app or gamer development league agency.
4:56 pm
Not worried. And creating the video will be a blast when I make it to the semifinals.
4:57 pm
You may win the popular vote, but I’ll get Hubspot’s electoral majority which is the only thing that matters
4:58 pm
That’s called getting Trumped
4:58 pm